Our team spent 3 years formulating and testing the most effective combinations of clean, premium ingredients that work and benefit hair and skin. We develop high-performance essentials to streamline a low-maintenance personal routine. NO phthalates, sulfates, dyes, parabens, or harsh toxins. Proudly tested on owners, not animals. California made and tested small batches. We have been rated in the following publications: GQ Absolute Best 2024, Men’s Health Best 2025, and Esquire Magazine Best 2025.